The TTA Press website
12 Jul
FINAL DESTINATION: DEAD MAN’S HAND by STEVEN A. ROMAN
Black Flame pb, 408pp, £6.99
NIGHTMARE ON ELM STREET: PROT?âG?â by TIM WAGGONER
Black Flame pb, 408pp, £6.99
DEAN KOONTZ’S FRANKENSTEIN: BOOK TWO: CITY OF NIGHT by DEAN KOONTZ & ED GORMAN
Harper Collins pb, 474pp, £6.99
We live in commercial times, with only the dilettantes and the most successful able to pay more than lip service to the desiderata of art for art’s sake. For the rest, profit is the inescapable bottom line, and nowhere is this more true than in the cutthroat world of Hollywood. The money men who underwrite the latest blockbusters want a good return on their investment, and so it’s doubtful if any film with a significant budget gets made without a merchandising strategy in place beforehand. Not just a film then, but a line of toys, computer games, soundtrack albums, bargain meals at McDonalds, tie ins with Coca Cola, or whoever else shows an interest, and, of course, for those strange people who want words as well as pictures, a book of the film, inevitably followed by books inspired by the film.